Imperfect Misfits: Online Grocery Delivery Consolidation

Kevin LaBuz
7 min readSep 18, 2022

It’s always a good idea to have some dry powder. The Covid demand whipsaw coupled with souring investor sentiment is creating new opportunities for firms with financial flexibility. Below, a look at Misfits Market’s acquisition of competitor Imperfect Foods.

Betting Big on Blemished Bananas

Misfits Market is betting that blemished bananas will become a big business. The online grocer, which works directly with farmers and producers to source food that would otherwise be destined for the…

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Kevin LaBuz

Head of IR & Corporate Development at 1stDibs. Previously finance at Etsy, Indeed, and internet equity research at Deutsche Bank. Find me on Twitter @kjlabuz.