Missfresh Expires

Missfresh, a Chinese instant delivery business, went belly up a few days ago. Because it was public, it offers a glimpse into what financials at unicorns like Getir and GoPuff might look like. It’s not pretty.

Missfresh 101

While up close and personal, every business has its own nuance and warts, from a distance the color of driver’s uniforms seems to be the primary differentiator of instant grocery delivery businesses. Missfresh’s color is hot pink. The Chinese instant grocery delivery business looks a lot like Getir, GoPuff, Jokr, and a cadre of Western instant…