Missfresh, a Chinese instant delivery business, went belly up a few days ago. Because it was public, it offers a glimpse into what financials at unicorns like Getir and GoPuff might look like. It’s not pretty.
While up close and personal, every business has its own nuance and warts, from a distance the color of driver’s uniforms seems to be the primary differentiator of instant grocery delivery businesses. Missfresh’s color is hot pink. The Chinese instant grocery delivery business looks a lot like Getir, GoPuff, Jokr, and a cadre of Western instant…