Naughty or Nice? — Q3 2022 E-commerce Review — Part 2

Like e-commerce companies, consumers are retrenching. They’re becoming more discerning, more value-conscious, and thriftier. Below, a look at recent shifts in consumer behavior and how the e-commerce industry is responding.

Stocking Stuffers

Over the past two quarters e-commerce companies took out the hatchet as online spending normalized from pandemic peaks. Consumers are cutting back too.

Today’s economic environment is as confusing as a stocking with a lump of coal next to a…