Only The Paranoid Survive: Facebook’s Creator Strategy

TikTokers at the Gates

Mark Zuckerberg is an empire builder. Facebook gobbles up online advertising dollars like Joey Chestnut eats hotdogs. Every month, nearly 2.9 billion people use one of its apps. In some parts of the world, Facebook is synonymous with the internet. Yet despite a net worth in the billions and impressive hydrofoil surfing and boar hunting skills, I get the impression that Zuckerberg doesn’t sleep very well.



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